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Vic rated it really liked it Apr 19, indiclos A very short book with some great ideas. An Introduction and they are also widely used around the world.

But these ten mistakes pedados much morethan simple mess-ups; they’re glaring deficiencies that preventcompanies from succeeding in the marketplace. Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.

Kotler offers a quick overview of the fundamental shortcomings firms generally are working on with regard to their overall Marketing function not just advertising and lead-gen, but the full go-to-market picture.

No trivia or quizzes yet. Goodreads helps you keep track of books you want to read. To run the marketing department well 2. To win the confidence of the heads of other departments 3.

Oct 02, Foad Ansari rated it liked it. Published April 2nd by Wiley first published In just 2 hours, you will have a broad idea on the common mistakes of most of solucines brands on marketing, their effects and possible solutions.

May 05, Andrej Hribernik rated it really liked it. Professor Kotler’s book, Marketing Management, is the world’s most widely used graduate level textbook in marketing.


Los 10 (diez) pecados capitales del marketing: indicios y soluciones – Philip Kotler – Google Books

Covering crucial topics every marketer must understand, Ten DeadlyMarketing Sins is a must-have for anyone who want to remaincompetitive in an increasingly challenging marketplace. Marketing is not about social media, or search engine optimization, or even the voice of the customer. Apr 20, Cacbjiik Ca rated it liked it. Desde Leader Summaries recomendamos la lectura del libro Los 10 pecados capitales del marketing, de Philip Kotler.

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To lead off this chapter Mr. Los 10 pecados capitales del marketing Those are all tools that a marketer can use.

Mar 08, Vince rated it liked it. He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.

Taylan rated it really liked it Oct 13, It does a good job of reminding marketer to go back to the basics of marketing. Every marketing activity must be based on the company growth strategy. Take time and read it you won’t regret it!

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A very quick read – pages in big print with lots of boxes and subheadings and about 20 blank pages. Ughur Alasgarli rated it really liked it Feb 26, CEOs want a return on their marketing investment, but can’t be suretheir marketing efforts are even working.

Ten Deadly Marketing Sins: Signs and Solutions

In doing that, it highlights for incicios CEO, what marketing should be focused on and what the CEOs role in marketing should be.


The book is good, it has some interesting cogitations. I think the ’10 deadly sins’ are probably correct even if some of the solutions were a bit dated. In fact I will go as far as to say that the CEO should be the 1 marketing visionary for the company. I took away some ideas markketing my organization around Marketing function fragmentation, customer segmentation, ideation processes, and marketing leadership.

Aug 02, Leader Summaries rated it it was amazing. His other textbooks include Principles of Marketing and management: Er staan goede dingen in, maar het is niet diepgaand genoeg.

Ten Deadly Marketing Sins: Signs and Solutions by Philip Kotler

Packed withthe kind of marketing wisdom only Kotler can provide, this is anindispensable resource for every company-and every marketer-whowants to develop better products, better marketing plans, andbetter customer relationships.

Trivia About Ten Deadly Market There are also clear advises on how to implement them in your business life, either you are employee, entrepreneur or employer.

To ask other readers questions about Ten Deadly Marketing Sinsplease sign up. Marketing is one of the many jobs that a CEO must understand. To view it, click here.